by Marioara de la Tara – Creative Director
Perfume creation is like music, painting, writing… creativity in perfumery is supported not only by the skill of the artisan and his imagination, but also by the materials he is working with.
This alchemist’s process relies also on the magic of time…everything transforms…and yes, once you come across a natural perfume, nothing might stay the same…
Naturals also made good business sense for me: South Africa is slowly becoming a reliable source of numerous natural essences.
The local indigenous plants were long used by the African people who laid the foundations of the beauty rituals of the modern day. Buchu, Cape May, Cape Snowbush or African Wormwood, together with a multitude of other crops such as Rosemary, Thyme, Sage or Lavender, are grown here and processed for the fragrance industry.
And just as a tailor or a cook would tell you in a split second if he prefers natural or synthetic, I totally fell in love with the natural essences, resins, absolutes and concretes that I came across with in my field of work.
I like the fact that I can really vouch for the plants from which these essences come from.
The pallet of the natural perfumer is much more limited than that of the perfumer who works with all available synthetic molecules. Because of this, sometimes our skill is put to doubt, but I like to think that in long term consumers will choose for themselves whatever product work best for them and their philosophy of life. Creatively I can say that no one is particularly right or wrong with going green or going synthetic – creativity is creativity. You cannot wear a sculpture or a painting, but you still like it and like to have it!
The way you smell is important to you and because of that, your experience with any of our products is extremely important to us.
Natural perfume must be tried directly onto the skin, because it is the skin that is going to decide whether you will wear it or not.
Natural perfume will accompany you in your journey, because it is all about the journey, about the experience.
The natural perfume will transform together with you, every day, according to your mood and it will aroma treat you with a “lift me up”, or “wind me down”, whatever you need that day…
Be careful though, like all the good things in life, these perfumes could be “a little” addictive…
The purpose you create through your choices, the ideas you support, and the people that you care for, are also important to us…
We are inspired since 1997.