by Marioara de la Tara – Creative Director
When I first discovered The Space shop in Cavendish back in 2010, I instantly liked its comfortable, cool vibe, the selection of merchandise and this idea of supporting small local designers who each had a defined identity and a clear authentic African aesthetic.
I like concepts that are inclusive of all shapes and sizes, are focused and know exactly what they want to bring to the table. This is The Space, ahead of its game!
Last year we finally got to meet the people behind it for the first time, in a series of small collaborations, which culminated in me taking a challenge I never considered before: create products to a strict brief and a strict budget, to suit the young 20 something year old happy consumers of The Space!
The youth of today are discerning and shop with conscience. They also know their stuff!
They do their research on the social media channels and by the time they hit the shops, they know you and your product inside out!
Therefore, we had to put on the table a palpably good, ethical, honest deal which was perfectly aligned with our Wild Olive African Artisans philosophy!
And let’s not forget, it all had to be appealing! The young are not only serious about the future of our planet, but they also have terribly good taste!
Therefore now, we introduce to you to Elixir and Treat’s two fragrance collections ‘Day Dreamer’ and ‘Night Fever’ available in Parfum and ‘Creme de la Crème’ at The Space stores country wide!
Let us know what is your favourite ….
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